SOCIAL MEDIA WORK

As a Social Media Manager and Graphic Designer, I work to collaborate with clients on projects to manifest their dreams into digital reality. My projects are heavily curated and organized by visual means, prioritizing composition, color, and brand voice. My background in collaging heavily influences my design work which often creates multi-textured graphics with fluorescent colors and bold text. Below are examples of my social media and design work.

Bates Dance Festival (Lewiston, ME)

Instagram: @batesdancefestival

Facebook: Bates Dance Festival

Website: www.batesdancefestival.org

I served as the Social Media Intern for Bates Dance Festival from June-August of 2019 and then was hired onto staff in November of 2020 for Social Media Management and Marketing. The work below is a compilation of my projects from both time periods.

Examples of posts:

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Analytics of my work from June-August 2019 and November 2020 to present:

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Campaigns for Bates Dance Festival

Virtual BDF/Gibney Connect 2021: The BDF/Gibney Connect is an annual intensive hosted in collaboration with Gibney Dance Center. For this campaign, I aimed to curate a visual brand that represented both Gibney and Bates simultaneously. 

Goal: Increase registration for the intensive

Outcome: 45% of intensive participants were first time students that noted they were driven from social media.

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2020 End of Year Giving Campaign: The end of year giving campaign for 2020 was challenging due to lack of new content from all of 2020 programming being virtual. I re-formatted photos to create eye-catching content that inspired audiences to donate.

Goal: Increase donations

Outcome: 65% of donations in 2020 came from first-time donors that noted they were driven from social media.

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Movement Research (New York, NY)

Instagram: @movementresearch

Facebook: Movement Research

Website: www.movementresearch.org

I served as the Social Media Intern for Movement Research (MR) from October 2020 to March 2021. I worked under the supervision of Mary Anne Bodnar and co-ran MR's Facebook, Instagram, and Twitter.

Examples of posts:

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Analytics of my work from October 2020 to present:

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Campaigns for Movement Research

MR Memory Mondays: At the beginning of my internship, I suggested a series on MR's social media that would highlight the prioritization of archiving at Movement Research. Under the guidance of my supervisor and other Movement Research staff, I created the weekly series called #MRMemoryMondays that pulled media from archives to reflect or connect to an upcoming event.

Goal: Increase engagement

Outcome: Individual posts saw an increase of engagement by 18%.

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Artichoke Dance Company (New York, NY)

Instagram: @artichokedance

Facebook: Artichoke Dance Company

Website: www.artichokedance.org

I have been independently running Artichoke Dance Company's social media platforms since October of 2020.

Examples of posts:

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Analytics of my work from October 2020 to present:

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Campaigns for Artichoke Dance Company

End of Year Giving Campaign: I wanted this campaign to feature one fact about Artichoke Dance Company in each post to build trust and a consistent brand for our audience to feel inspire to donate.

Goal: Increase donations

Outcome: 45% of donations in 2020 came from first-time donors that noted they were driven from social media.

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Dance at Illinois (Urbana, IL)

Instagram: @danceatillinois

Facebook: Dance at Illinois

Website: www.dance.illinois.edu

As part of an Administrative Internship in the Dance Department at University of Illinois Urbana-Champaign, I independently ran Dance at Illinois' social media platforms from August of 2017 to June of 2020.

Examples of posts:

Analytics of my work from August 2017 to June 2020:

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Campaigns for Dance at Illinois

Distance Dances: I pioneered a project called Distance Dances which kept an ongoing movement practice amongst our students to keep us connected and dancing during our virtual learning experience.

Goal: Increase engagement

Outcome: Overall increased engagement by 80%

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EXAMPLES OF DESIGN

Radioactive Practice Performance Poster

Client: Abby Zbikowski (Artistic Director of Abby Z and the New Utility)

Publishing Date: March 12th, 2020

Presented by: New York Live Arts (New York, NY)

Programs Used: Adobe Photoshop, Lightroom, and Procreate

Purpose: This poster was printed and presented by New York Live Arts for the promotion of Abby Z and the New Utility’s new work Radioactive Practice. It was used on social media, programs, and NYLA posters. The client requested a specific color palette and use of photos which I collaged and amplified to communicate the electric and overwhelming nature of the choreography.

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rein in minor mourning Performance Poster

Client: Kaitlin Fox (MFA Candidate at University of Illinois Urbana-Champaign)

Publishing Date: March 1st, 2020

Presented by: Krannert Center for the Performing Arts (Urbana, IL)

Programs Used: Adobe Photoshop and Lightroom

Purpose: This poster was printed and presented by Krannert Center for the Performing Arts for the promotion of Kaitlin Fox’s choreographic thesis presentation for the completion of the Master’s of Fine Arts in Dance. It was used for social media and posters. The client requested specific images, colors, and textures which I physically collaged and scanned into Adobe Creative Cloud. This brought more depth, frayed textures, and overlapping images to the piece which successfully created the client’s goal.

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COMPULSIVE MOTION Show Poster

Client: Dance at Illinois Class of 2020

Publishing Date: December 1st, 2020

Presented by: Dance at Illinois (Urbana, IL)

Programs Used: Adobe Photoshop and Lightroom

Purpose: This poster was printed and presented by Dance at Illinois for the promotion of the BFA Senior Thesis show COMPULSIVE MOTION. It was used for social media, programs, websites, and posters. I created the color palette and aesthetic for the poster, prioritizing bold colors, movement, and eye-catching visuals to advertise the concert.